Frank Seta Baldwin Masterpiece Fund

Frank Seta and the Seta Family are generously donating a 1901 Baldwin Piano that was built here in Cincinnati to the Cincinnati Museum Center. The Frank Seta Baldwin Masterpiece Fund will support the care, maintenance and upkeep of this beautiful piano now in Cincinnati Museum Center's collection.
An exceptional example of American craftsmanship at the turn of the 20th century, this Cincinnati-made masterpiece was produced by the Baldwin Piano Company in 1900 to compete in the piano makers' competition at the Louisiana Purchase Exposition in St. Louis (1904). The unique Louis XVI design features ormolu and detailed marquetry, all crafted by European immigrant artisans employed by Baldwin in the late 1890s.
The restoration of this historical masterpiece took place over a five-year period under the direction of Frank Seta (Seta Music, Cincinnati, Ohio). Frank retired from Baldwin as Vice President of the Piano Division after 23 years with the company and went on to own and operate Seta Music since 2002.
Frank passed away on July 2nd, 2026. This piano, brought back to life through his expertise and dedication, will remain at Cincinnati Museum Center as a lasting piece of his legacy.